The aim of the program Data Driven Business (Datasta oivalluksia ja bisnestä, DOB) was to help companies and other organizations exploit data analytics and service design to create new services. The program started 1.8.2016 and ended 31.12.2017. An innovation platform combining data analytics and service design was customized and piloted in three working packages. The tools and methods as well as best practises has been customized as DOB toolbox which is disseminated under open license.
In the working package Aviapolis, services for travellers open and owned data were analyzed for insights, which turneded into new services in Helsinki-Vantaa airport using service design events and hackathons.
Good long life for seniors was in search of factors to drive long life. Various research data sources was analyzed for insights to be turned into new services and business.
Data Driven Insights and Business coaching course updated companies’ competencies and strategies geared by analytics and service design. Three courses were run to educate analytics and service design. The participants practised their new competencies with their real life case project together with customers and partners creating new services.
Results: In the three DOB work packages 21 companies and other organization were supported (de minimis). During the program 22 case projects were run having 44 workshops resulting 10 new or improved services (by end of Feb 2018). In the DOB coaching course 74 data scientists and service designers were coached. In total 214 organizations took part in the program either in the case projects or in hackatons, workshops and webinar series. Twelve new R&D initiatives beween companies and universities was born. In addition to the closed events 13 webinars and 12 workshops, hackatons and other open events was arranged with 923 participants. DOB home page was visited 7.877 times, DOB Facebook got 24.187 clicks and Twitter 114,383. In addition to measurable results the program has created sustainable value added when updating organizations’ competencies for data driven business and transforming mindset towards services thinking.
The organization in charge of the the program was University of Tampere. COSS association (the Finnish Centre for Open Systems and Solutions) was in charge of operations and of DOB training course. University of Oulu was in charge of Good Long Life, and City of Vantaa was in charge of Aviapolis. Other parties were Laurea University of Applied Sciences, Metropolia University of Applied Sciences and TIEKE (Information Society Development Centre).
DOB was part of national 6Aika -program and the program got funding from European Regional Development Fund, Ministry of Traffic and Communications, Tredea Oy and Hartela Pohjois-Suomi Oy.